Tracking & rETLs

Last updated: January 23, 2025
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Note: We do NOT allow the installation of Google Tag Manger. Please provide the default JavaScript for each platform.

    Paste code or provide information of required change.

    NOTE: For GA4 we recommend a dedicated data stream for your FMA site. Click here to see how to create a new data stream within the Airports analytics account.

    Select Platforms for rETLS

    Reverse ETLs are an optional upgrade that can feed Kayak Search, Provider Click, and Purchase data into your digital advertising or analytics platforms. While this feature is currently in Beta and not widely available, we’d love to know if you’re interested.

    Please indicate your interest below, and our team will reach out if opportunities open up.

    Google GA4

    Provide a Measurement Protocol API secret key for the GA4 pixel provided previously or for the Measurement-ID that is currently installed on your flymyairport.com site.

    Click here for instructions on creating a secret key.

    Google Ads

    Segment requires standard access to the Google Ads API. To establish this connection, please grant access to digital@airportonellc.com. Once we have access, we will create three events: 'Qualified Lead,' 'Add to Cart,' and 'Purchase.'

    We need to create three conversion actions/goals in Google Ads. Click here for instructions on setting up conversion goals.

    Meta

    Segment is an approved Meta partner. To send data to Meta, connect Segment in the Conversion API section found under the Pixels/Datasets settings in Meta Events Manager. View screenshot

    StackAdapt

    We don’t need any additional items to connect StackAdapt, provided that you have created or supplied a StackAdapt Universal Pixel. However, the mapping of events must be done within StackAdapt. We recommend reaching out to your StackAdapt account manager for support with this setup.

    Other

    Visit Segment integrations for available options. If your platform isn't in the Segment list please contact us.

    Airport Contact Information

    Contact information of the person responsible for approving these changes.

    Primary Marketing Contact

    Contact information for the team member(s) providing tracking codes or setting up rETLs.

    Additional Contacts

    If you'd like to involve additional team members in the communication during the setup process, please provide their names and email addresses below.

    Still have questions?

    Contact us for more information.

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