Route Builder™
Turnkey destination-specific advertising
Create, places, and optimizes destination-focused advertising in your local community to fill more seats departing your airport.
Contact Us
Route Builder™
Create, places, and optimizes destination-focused advertising in your local community to fill more seats departing your airport.
Contact UsRoute Builder is a powerful companion to FlyMyAirport™, enhancing its ability to drive more local travel. Consider FlyMyAirport™ as the vehicle for growth, and Route Builder as the extra fuel propelling it towards even more airport-loyal purchases.
Airport One, LLC is a company at the intersection of Marketing & Technology, specializing in efficiently growing airports.
Fill Seats & Reduce Leakage
Through years of producing, testing and optimizing ads for airports, we utilize best practices to identify and curate relevant destinations from your airport to inspire more consumers to click to book. Route Builder is also an excellent addition to your airline incentive program to support new routes.
Improved Marketing ROIs
Route Builder optimizes the sales of seats on selected routes by ensuring a seamless consumer journey from search to purchase. The continuous data loop enabled by FlyMyAirport™ refines strategies for creative development and media placement, resulting in ever-increasing ROIs.
Insights & Analytics
By integrating with FlyMyAirport™ and gaining attribution reporting, you can easily see how your campaign is performing in real-time. This feedback loop prompts faster optimizations and gives you the peace of mind knowing that your marketing dollars are being put to good use.
Hands-free Production
Combining our human expertise with the power of AI and software programming, Route Builder is able to save your marketing team time and money by quickly creating effective content at scale. Ensuring connection to FlyMyAirport™, we also place, monitor and optimize
How does it work?
Creation and placement
We typically support 10-20 routes with destination-focused ads that we create, place, and optimize. Importantly, this service is meant to compliment (and not replace) an airport's current marketing efforts, much like an Expedia ad program would do.
Budget-friendly, monthly subscription
Route Builder delivers all creative development, project management, placement, measurements, and optimizations to maximize your return on investment.
Maximize your return on investment (ROI)
Optimize your marketing strategy based on the provided insights and analytics. Route Builder is designed to be used with FlyMyAirport™ in order to complete the consumers' "path to purchase" and includes click, search, and purchase attribution reporting. This includes access to new metrics that have been previously unavailable to airport marketers such as booking conversion rate for ad campaigns, and $ cost per booking.
Together FlyMyAirport™ and Route Builder complete the fly-wheel of advertising creation, placement, and ROI visibility for optimizations.
Monitor and optimize
Real-time insights into both advertising full-funnel attribution and FlyMyAirport™ site performance.
Learn more"Airport One's products have elevated our airport's website and marketing efforts. FlyMyAirport™ is truly a game-changer for us!"
Autumn MacClaren
Director of Marketing, PR and Air Service Development, Bishop International Airport
Simplified
To get started, there is a one-time step up fee of $2,500. Our services are specific to creation,
placement, optimization, and key learnings. It does not cover media spend. We do not charge
any markup on media spend. To support 10 destinations in a month would typically cost $1,750
plus media.
Budget-friendly, monthly subscription
Route Builder delivers all creative development, project management, placement, measurements, and optimizations to maximize your ROI.
*$125/Destination per Month
Typically 2 ads per Destination are placed within a given month.
$500/Month for Live Performance Dashboard
Real-time data to gauge the performance of your advertising, and prompt action based on learnings.
Monthly Cost
Affordable and Reliable Solution
*Varies
Includes:
Find answers to common questions about RouteBuilder™ and learn how it stands out from competitors.
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