UTM Builder Widget - Airport One LLC

To better support airport marketers, we’ve created user-friendly dashboards designed to surface key performance insights — including an at-a-glance comparison of paid vs. organic traffic. By applying our standardized UTM parameters, you’ll ensure precise attribution and unlock the full value of your FMA dashboard.

NOTE: If you’re an agency using the builder below and already have URLs with existing UTMs from another platform, no problem — continue using them! Just paste the full URL into Step 1. The FMA UTM tool won’t overwrite your current UTMs; it simply adds to them for enhanced tracking.

Enter your URL *

1

Paste any URL here - with or without existing UTM parameters. If it already contains UTM parameters, we'll append FMA-specific ones for you!

Define Traffic Type *

Paid Traffic

Organic Traffic

Define UTM's

2

Source | fma_source*

Medium | fma_medium *

Campaign*

Content*

Ad Name

Term

Get Link

3

Whoa! Pull back on the yoke! Complete steps 1 and 2.

Preview & Sample Data

Traffic Type	Source	Medium	Campaign	Content	Ad Name	Users	Sessions	Searches	Search per Session	Provider Clicks	Immediate Purchases
						499	399	199	0.87	299	49
Paid	facebook	display	rb	vegas	young_people_gambling	357	231	132	0.27	73	48
Paid	facebook	social	brand-awareness	vegas	babyboomers_helicopter_ride	785	693	173	0.21	376	231
Organic	flymyairport	influencer	mgm-grand	weekend_4day_direct_flight	100-free-credits	785	693	173	0.21	376	231
Organic	google	display	post-cresent	visit_vegas	casino_hotel	927	837	428	0.93	837	491
Organic	youtube	email	agency	parking	4daysfree	499	399	199	0.82	313	225

Still have support questions?