UTM URL Builder

Using UTMs with FlyMyAirport

As the team behind FlyMyAirport, we understand the importance of delivering exceptional value to users, whether they are travelers looking for the best flight deals or airports striving to enhance their services. To achieve this, we need to harness the power of data, and one of the most effective tools at our disposal is UTM tracking.

What is UTM Tracking?
UTM (Urchin Tracking Module) tracking involves adding specific parameters to URLs to track the effectiveness of online marketing campaigns across various traffic sources and mediums. These parameters will help us identify which of your campaigns or digital marketing efforts are driving traffic to your FlyMyAirport website, and how users are interacting with the content content.

Why Use UTM Tracking:

With UTM tracking, you will be able to more accurately measure the performance of your marketing campaigns. By appending UTM parameters to the URLs in your promotional content, we will be able to report on which campaigns are bringing the most visitors to your FlyMyAirport enviroment. This will help you or your marketing partner allocate your marketing budget more efficiently and focus on the strategies that yield the best results.

UTM parameters allow the FlyMyairport system to track user behavior once they land on your customized FlyMyAirport site. Through dashboards we can then show which sources are leading to the highest engagement, conversions, or other desired actions. Understanding these patterns help tailor content and improve user experience.

By analyzing the data from UTM tracking, you will be able to identify which channels and campaigns are underperforming and need adjustments. This continuous optimization ensures that your marketing efforts are always aligned with your long term goals and delivering the highest ROI.

UTM tracking provides granular insights into your marketing efforts. We can create detailed reports showing the performance of different campaigns, content types, and marketing channels. These insights are invaluable for making data-driven decisions and demonstrating the impact of your marketing activities and your investment in FlyMyAirport.

UTM tracking enables seamless collaboration between you the airport, your marketing agency(if you have one), and the FlyMyAirport product support team. By having a clear understanding of where traffic is coming from and how consumers interact with your FlyMyAirport site, all teams can align their strategies and work towards common objectives.

The data gathered through UTM tracking can reveal new opportunities for growth. For instance, if your digital team notices a particular social media platform is driving significant traffic, they can explore more advertising options. At a product level, the insight we at FlyMyAirport gain from accurate tracking will influence future developments of the FlyMyAirport platform itself.

By understanding which content resonates most with the users of the FlyMyAirport product, we can create more relevant and engaging experiences. UTM tracking helps us identify the type of content that attracts and retains users, allowing us to continually refine our offerings to meet the airport community's needs.

UTM Tracking in FlyMyAirport

To start using UTM tracking, you will need to:

Step 1

Define Your Campaigns:
Identify and name your campaigns clearly, such as "summer_destination_2024" or "newsletter_quick_get_aways_june2024."

Step 2

Create UTM Parameters:
Use the tool provided below or Google's Campaign URL Builder to add UTM parameters (source, medium, campaign, term, content) to all your inbound URLs.

Step 3

Monitor and Analyze:
Regularly review the data to understand the performance of your campaigns and make informed decisions.

Input Formatting Rules

To maintain consistency and ensure accurate tracking, all UTM fields are formatted to be URL-friendly.

Spaces will be replaced with underscores (_): Direct Flights becomes direct_flights.
Special characters will be removed: 50%_Discount! becomes 50_discount.
All text will be converted to lowercase: Google Ads becomes google_ads.

These guidelines ensure clean, standardized UTM parameters for your URLs, enhancing tracking and analytics accuracy.

Website URL

(e.g., https://www.flymyairport.com/from/IATACODE)

Campaign ID | utm_id

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source | utm_source

The referrer (e.g., google, newsletter).

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium | utm_medium

Marketing medium (e.g., cpc, banner, email).

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name | utm_campaign

Product, promo code, or slogan (e.g., spring_sale).

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term | utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content | utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Generated URL

Preview & Sample Data

Campiagn Source	Campiagn Name	Campiagn Content	Users	Sessions	Searches	Search per Session	Provider Clicks	Immediate Purchases
			499	399	199	0.19	2	49
facebook	visit_vegas	young_people_gambling	357	231	132	0.27	73	48
facebook	visit_vegas	babyboomers_helicopter_ride	785	693	173	0.21	376	231
newsletter	visit_vegas	weekend_4day_direct_flight	785	693	173	0.21	376	231
google	visit_vegas	casino_hotel	927	837	428	0.93	837	491
facebook	ord-ewr	newyork_skyline	499	399	199	0.82	313	225

Using UTMs with FlyMyAirport

Measure Campaign Effectiveness

Understand User Behavior

Optimize Marketing Strategies

Detailed Analytics and Reporting

Enhance Collaboration

Identify New Opportunities

Improve User Experience

Input Formatting Rules

Preview & Sample Data

Still have support questions?