Overview

Although FlyMyAiport in itself is not a shopping cart its users still follow the traditional ecommerce customer journey.

Awareness Consideration Conversion

To provide the ability to optimize ads along this customer journey we map the FlyMyAiport events below to standard Google Ad conversion actions.

Conversion Action	FlyMyAirport Event
Qualified Lead Awareness	Search Click When someone completes a search within any of the FlyMyAirport verticals.(flights, cars, hotels and packages).
AddToCartConsideration	Provider Click A provider click is when someone has completed a search and taken one more step in the purchase funnel within Kayak by clicking a “View Deal” link, which sends the user to a provider’s website such as an Airline or OTA.
PurchaseConversion	Purchase From the daily sales report we receive from Kayak, we map a transaction to the “Purchase”, this can be from any of the verticals. Note: For flight purchases this does not denote individual tickets but rather a single transaction, which may contain multiple flight tickets.

Steps to create conversion actions in Google Ads

This step will be taken 3 times for each of the events mentioned in the Conversion Action table above. Changing Step 6 each time.

1. Log in to your Google Ads account and click Goals to open the Summary – conversion goals page.
2. Click the “Create conversion action” button and choose the Import option.
3. Select CRMs, files, or other data sources > Track conversions from clicks.
4. You will be prompted to create a new data source; select Skip this step and set up a data source later.
   
5. Click Continue.
6. In the next screen, choose your conversion goal. (Start with 1 from below)
   1. 1st time – Select Purchase – Name = FMA – Purchase
   2. 2nd time – Select Add to Cart – Name = FMA – Provider Click
   3. 3nd time – Select Qualified lead – Name = FMA – Search
7. Click Add
8. Ingnore the next screen and click save and continue The newly-added conversion name is displayed in the Set up data sources section.
9. Repeat this process creating the 2nd and 3rd conversion(Add to cart and Qualified lead).
10. Inform FMA dev team that the above conversions have been created. (support@airportonellc.com)