Digital Marketing
Less time on digital. More results from it.
Most airport marketing teams are two or three people covering everything. Our team runs your paid and organic digital channels alongside yours, and everything reports back against flight searches.
Budget, targeting, and optimization against searches rather than clicks
One dashboard tying spend to searches, carts, and seats
Full funnel
Every stage, run alongside your team.
Reach · Airport awareness
Grow demand
Channels: social, display, YouTube, Connected TV and streaming audio
Engage · Trip planning
Build interest
Channels: social and your website
Convert · Purchase
Drive bookings
Channels: Google Search, and social and display that bring travelers back to search
Sample channels
Where most travelers are.
SOCIAL
SEARCH & VIDEO
DISPLAY & AUDIO
OWNED
A sample, not a menu. We pick the mix for your market, and every channel reports back against the same flight searches.
What you see every month
Every campaign, ranked by what a flight search costs.
| Campaign | Spend | Impressions | Clicks | CTR | Searches | Search eff. | $ / Search | Add to carts |
|---|---|---|---|---|---|---|---|---|
| Your Airport → VPS | $343 | 53.8K | 1.3K | 2.5% | 673 | 50.9% | $0.51 | 28 |
| Your Airport → SFB | $768 | 96.7K | 1.4K | 1.4% | 1.3K | 96.5% | $0.57 | 74 |
| Your Airport → MCO | $1,099 | 193.1K | 2.6K | 1.3% | 1.4K | 56.1% | $0.76 | 127 |
| Your Airport → PHX | $346 | 37.9K | 941 | 2.5% | 443 | 47.1% | $0.78 | 24 |
| Your Airport → BNA | $939 | 90.2K | 1.6K | 1.8% | 1.2K | 72.1% | $0.81 | 82 |
| Your Airport → DEN | $265 | 37.3K | 553 | 1.5% | 281 | 50.8% | $0.94 | 2 |
| Your Airport → SAN | $447 | 58.7K | 831 | 1.4% | 467 | 56.2% | $0.96 | 8 |
| Your Airport → LHR | $135 | 16.2K | 219 | 1.4% | 136 | 62.1% | $0.99 | 9 |
| Your Airport → BDA | $2,932 | 307.6K | 6.5K | 2.1% | 2.9K | 44.9% | $1.01 | 66 |
| Your Airport → LAS | $1,410 | 160.3K | 2.3K | 1.4% | 1.4K | 61.4% | $1.02 | 88 |
| Your Airport → RSW | $589 | 64.1K | 1.3K | 2.1% | 561 | 41.8% | $1.05 | 20 |
| Your Airport → ORD | $267 | 36.2K | 457 | 1.3% | 228 | 49.9% | $1.17 | 5 |
Real campaign results from a client airport. Destinations renamed for confidentiality.
FlyMyAirport is a game changing tool that finally provides answers to the age-old question that’s bemoaned every CEO, “Is this marketing spend making a difference?” The data alone is worth the price. The top-tier digital marketing and increased ridership are the cherry on top.
Our creative · Louisville (SDF)
One airport. One look. Every route.
A system, not eight one-offs.
“So many direct flights”
“Fly SDF”
Video and motion · South Bend (SBN)
Made for the feed, built to stop the scroll.
Meet your digital team
The people running your campaigns.
Strategy, execution and optimization from people who know travel marketing. Hover to meet the real them.
Meet the whole team →
Matt Crum
Marketing Strategist
The strategist. Makes a lean budget act like a big one.
30+ yrs · Brand strategy & execution
Chris Matthews
Director of Digital Marketing Services
The growth marketer. Pairs the data with creative that gets the click.
9 yrs · incl. a Tennessee airport
Summer Konowalski
Manager of Digital Services
The operator. Keeps every campaign live, on budget and improving.
8 yrs · travel and digital adsHow we work
Part of your team, from week one.
01
We learn your airport
Your routes, your audience, your brand, and what your airlines need to see.
02
We run the channels
Always-on social and search, managed against flight searches rather than clicks.
03
We report what worked
One dashboard tying spend to searches, carts, and seats — and what to do next.
More hands on digital