Demand generation at your fingertips.
Turnkey destination advertising for airports. You pick the destinations; we create, place and optimize the ads on Meta and Google, and every one lands on a flight search from your airport.
Plans from $125 per destination / month, plus ad spend at $0 markup.
Proof
Clicks tell you who noticed. Searches tell you who wants to go.
Up to 50%
Of people who click a RouteBuilder™ ad go on to search for a flight
2×
Return on ad spend, compared with click-optimized campaigns
Flint Bishop (FNT) · one campaign
Where it fits
Built for the goals airports bring us most.
Boost a struggling route
Put demand behind the flights that need it before the airline reconsiders.
Launch a new route
Build searches and bookings before day one so the route opens strong.
Reduce leakage
Win back travelers who drive to a bigger airport by showing them your fares first.
Feed a hub connection
Promote the hub’s most popular one-stops to your community.
A proven, repeatable system
The same playbook, airport after airport.
Not a one-off campaign. One proven system, run the same way for every airport, and sharper every month.
You pick the destinations.
Tell us the routes to grow — existing service, a new launch, or a market leaking to a bigger airport.
We build and run the ads.
Destination ads on Facebook and Instagram, plus Google on Complete. Budget follows the markets that are searching.
Ads send travelers to your flight search.
Each ad links to a FlyMyAirport® page with your airport preset as the origin, so searches stay airport-loyal. You see searches, add to carts, and bookings — not just clicks.
We optimize, report, and repeat.
Spend shifts to the destinations converting best, and you get the results in plain numbers. Then the cycle runs again, with better data every time.
Same system. Different airports.
+25%
Seat growth after running the system
Flint Bishop · FNT
87%
Average load factor on two new 2026 routes, first four months
Appleton · ATW
Live
A sample of airports running the playbook right now
SDF · ATW · MGM · SBN · FNT · SPI · RST
What your plan buys
Ads like these, running for your airport.
Real RouteBuilder™ ads from airports on the platform. We write, design, launch, and optimize every one. Your team approves.
Our destination photo library
Every ad starts with a photo that makes you want to go.
Our curated library covers the destinations travelers want most, so your ads look this good from day one. No photo shoots, no stock hunting.
Plans
Pick how much of the funnel to cover.
Every plan uses the same three-stage purchase funnel. Your plan decides how many stages we run.
Tap a stage or a plan to see how they match
Reach · Airport awareness
Grow demand
Key metrics: impressions, unique travelers, frequency
Engage · Trip planning
Build interest
Key metrics: flight searches, search rate
Convert · Purchase
Drive bookings
Key metrics: add to carts, seats purchased
Basic
$125 / destination / month
Help travelers already considering a trip explore flights from your airport.
Standard
$250 / destination / month
Reach new travelers and keep them exploring.
Complete
$500 / destination / month
The full funnel, with 10+ ads per destination and all of Google to drive bookings.
Plus ad spend, a $500/month dashboard and a one-time setup fee. The builder shows your exact total.
Questions your board will ask.
What counts as a flight search?
A traveler entering a route and dates and pressing search — a far stronger signal of purchase intent than an ad click.
Do we need FlyMyAirport®?
Yes. Every ad lands on a FlyMyAirport® search page — that is how we measure searches and bookings, not clicks.
How much work is it for our team?
Very little. You choose the destinations and approve the creative. We build, run, optimize, and report.
How is it different from RouteBuilder 360™?
RouteBuilder™ markets your routes to your own travelers. RouteBuilder 360™ adds a partner airport that advertises the same route in its market.
Who runs your campaigns
Two people who build, launch and optimize every RouteBuilder™ campaign.
Meet the whole team →
Summer KonowalskiManager of Digital ServicesEight years in travel advertising, including two Wisconsin airports and agency work for a major airline.
Raegen LamersAdvertising LeadAn avid traveler who markets destinations like she has been there.
Questions airports ask
RouteBuilder™, answered.
What is RouteBuilder™?
Turnkey destination advertising for airports. You approve your destinations; we build, run and optimize the ads and report results in flight searches and bookings.
How much work is it for our airport?
Almost none. After setup, we create, run and optimize every campaign.
What does it cost?
Support is $125, $250 or $500 per destination per month, depending on plan, plus your ad spend, a $500 monthly dashboard fee and a one-time $2,500 setup fee. Build a plan to see your exact price.
Which channels does it run on?
Every plan runs on Facebook and Instagram. The Complete plan adds Google Search, Display, YouTube, Discover and Gmail.
How do you measure success?
By flight searches, add to carts and seats purchased from your airport, not clicks or impressions alone.
Your routes, measured properly
See what your destinations would cost.
Choose a plan, set your destinations and budget, and see the full price in under two minutes.