What we’ve learned. Happily shared.
Methodology, campaign findings, and hard-won lessons from people who have run an airport’s marketing. Read them, or watch them in sixty seconds.
Blogs
The long version, when it’s worth it.
Marketing Minute · 60-second videos
Questionable acting. Worth every second.
REC · TAKE 14
Dec 2025
Butts in Seats, Heads in Beds
Share your travelers with your community partners.
Feb 2025
Why Do Destination Advertising
Give consumers a quicker path to purchase.
Dec 2024
The Importance of UTM Tracking
How to know what campaign ad is driving the most traffic.
Dec 2024
Power of Data Pipeline
The secret sauce to targeting travelers.
Nov 2024
Introducing Cost Per Search
Game-changing data affecting cost per search.
Oct 2024
Budget for Innovation
10% of budget into innovation.
Sep 2024
Same Plan, Different Results?
Same plan, wanting different results? Do something different.
Jul 2024
Help Travelers Find Ideal Flights From Your Website
Isn’t it time we make booking a flight from your website easier?
Jul 2024
Stop Paying for the Same Consumers
Are you talking to the same customer over and over again?
Jul 2024
Is Your Data Stale?
Do something different with your data to improve the quality and efficiency of your marketing.
Jul 2024
Stop the Map-Sanity
Rethink the static route map.
May 2024
See You @ JumpStart®
Where to find us at JumpStart.